Longines opens new Milan Boutique with Ambassador of Elegance, Barbara Palvin

Milano is an attitude.

Team USA celebrates spectacular victory at the Longines League of Nations™ in Ocala

The highly anticipated Longines League of Nations™ was held in Ocala (Florida, USA) from March 18th to 23rd.

LONGINES adds Henry Cavill to its Ambassador of Elegance family

LONGINES is proud to welcome Henry Cavill as its newest Ambassador of Elegance. The acclaimed actor brings a unique blend of refinement and authenticity that perfectly embodies the brand’s ethos that elegance is an attitude.

2025 Longines League of Nations™ kicked off in Abu Dhabi

The Longines League of Nations™ is back for a thrilling new season, bringing together elite riders vying for victory across three continents from February to October.

LONGINES celebrates a century of alpine skiing innovation at 2025 FIS World Championships

LONGINES continued its legacy in alpine skiing as Official Partner and Official Timekeeper of the 48th FIS Alpine World Ski Championships in Saalbach / Salzburgerland, Austria.

French Rider Julien Epaillard takes spectacular win at the LONGINES CHI Classics Basel

The equestrian world had geared up for a thrilling spectacle as the elite riders returned to Basel for the LONGINES CHI Classics Basel, held from January 8th to January 12th at St. Jakobshalle. 

LONGINES opens its second Italian boutique in the city of Milan

Following its success in Rome, the Swiss watchmaker has officially opened its new Italian Flagship store at Corso Vittorio Emanuele II, 15 in Milan, the world's fashion and design capital. 

LONGINES rolls out new boutique concept at Bugis Junction store

Swiss watchmaker LONGINES has raised the shutters to its boutique at Bugis Junction.

Daniel Deusser seals the LONGINES Global Champions Tour Super Grand Prix title with extraordinary victory in Prague

Longines’ enduring relationship with the equestrian world continued to evolve and strengthen at the fourth edition of the Longines Global Champions Tour Super Grand Prix with its role as the Title Partner and Official Timekeeper of the event.

Commonwealth Games 2022